CHANGE IN ACTION
CHANGE
IN ACTION
The Algorithm of Change
This is the new physics of cultural change—not classroom lessons or dry PSAs, but a piglet’s happiness traveling at the speed of bandwidth through Asian consciousness.
Over 90 Asian Locations Commit to Cage-Free Eggs by 2035
From Malaysian supermarkets and Macau retail chains to a Bangkok hospital and Philippine delis, over 90 locations across Asia are committing to cage-free eggs, marking the most comprehensive cage-free expansion in Asia-Pacific history.
Two-Thirds of Restaurants Chains in the Philippines Commit to Ethical Sourcing
With 83% of Filipino consumers saying restaurants should only use cage-free eggs, it's no wonder brands like Jollibee, Burger King and BreadTalk are among the 62% of Philippine restaurant chains racing to make the switch.
Lever's Digital Impact in 2024: Reaching Millions to Transform Food Choices Across Asia
From a Nadine Lustre ad reaching 7 million Filipinos to a pig sentience video driving 75,000 interactions in Indonesia, Lever Foundation's 2024 digital campaigns are proving that the right content can shift how Asia thinks about food.
한국의 동물복지 달걀 전환을 위한 레버재단의 무료 지원
With Korea legally phasing out its most cramped battery cages by 2027 and consumer demand for cage-free eggs hitting an all-time high, Lever Foundation is offering free expert guidance to help food businesses make the switch.
Survey: Majority of Korean Consumers Want Food Companies to Use Only Animal Welfare Eggs
A new national survey finds 87% of Korean consumers believe hens shouldn't live in cages, and brands like Pulmuone, Kurly and Galleria Department are already responding to the call.
Lever Facilitates Knowledge Exchange at Sino-Malaysia Cage-Free Egg Symposium
With 77% of Malaysians saying food companies should only use cage-free eggs, Lever Foundation brought together top egg producers from Malaysia and China to unlock the commercial opportunity and fast-track the country's cage-free transition.
Survey: Majority of Southeast Asian Consumers Want Food Companies to Use Only Cage-Free Eggs
Consumers across Hong Kong, the Philippines and Malaysia are speaking up, with up to 86% demanding cage-free eggs and most willing to pay more for them, leaving food companies with little excuse not to act.
Lever Foundation's Move Toward Sustainable Ingredients
Lever Foundation is helping food companies ditch eggs entirely from products like desserts and dressings, showing brands from Waitrose to Burger King that going egg-free can mean lower costs, cleaner labels and a smaller carbon footprint.
Singapore's Islamic Council Declares Cultivated Meat Can Be Halal
Singapore's Islamic Religious Council has ruled that cultivated meat can be halal, opening the door for the country's Muslim community to embrace one of the most talked-about food innovations of our time.
How to Eat Plant-Based in the New Year
Going plant-based in the new year doesn't have to be overwhelming, and with tips on everything from Meatless Mondays to batch cooking and local alternative protein brands, this guide makes it easier than ever to start.
The True Cost of Animal Protein: A Call for Sustainable Alternatives
German supermarket PENNY just revealed what meat really costs the planet, and the numbers are staggering, with Viennese sausages jumping 88% and Maasdam cheese 94% compared to a mere 5% for plant-based schnitzel.
Happy International Day of Charity! A Call to Action from Lever Foundation
From freeing 305,000 hens in China to securing 265 country-level cage-free commitments, Lever Foundation's progress proves that your support is turning compassion into real, systemic change for farm animals across Asia.
Behind Lever's Ethics: What is Utilitarianism?
Lever Foundation's work is guided by utilitarianism, a philosophy that drives the organization to focus on the highest-impact interventions for the billions of chickens and trillions of fish suffering in Asia's factory farms.
Lever and EU Parliament Members Urge EU Food Companies to End Cages Globally
Lever Foundation and 13 Members of the European Parliament are calling out global food companies for applying double standards, urging them to extend the same cage-free protections to their Asian and Middle Eastern supply chains that EU law already demands at home.
