With over 1,500 restaurant locations now committed to cage-free sourcing, brands like KFC, Pizza Hut and Pret a Manger are proving that ethical eating is becoming the new normal in Hong Kong's dining scene.

Wagas and Steel Pipe Factory are rewriting the rules of ethical sourcing in China, with commitments spanning 1,350+ outlets that make Steel Pipe Factory the first hotpot chain in the country to go cage-free on both eggs and chicken.

With 87% of Chinese consumers seeking plant-based options, Yang Guo Fu, Da Long Yi and Big Pizza are answering the call with sweeping commitments spanning over 7,700 locations across China and beyond.

Eco Hotels Philippines is making history as the first Filipino-owned hospitality brand to go 30% plant-based, joining IHG's six Philippine properties in reshaping what sustainable dining looks like in the country.

Ascott Limited is making history as the first hotel chain in the Philippines to go plant-based, weaving local flavors like Bugnay wild berries and homegrown cacao into sustainable menus across all 17 properties nationwide.

Olé Supermarket is set to become the first supermarket chain in China to create dedicated animal welfare sections, joining bakery giant Willnice and two major logistics companies in a sweeping cage-free shift across the country's food supply chain.

85 businesses across South Korea are putting sustainability on the map, literally, with a nationwide campaign spotlighting cafes, bakeries and cooperatives committed to zero waste, plant-based options and cage-free eggs.

Brands like Costco, Marriott and Dunkin' took center stage at Seoul's 2024 Animal Welfare Value Consumption Festa, where businesses and consumers came together to prove that ethical food choices can spark real, systemic change.

From a 50% sales jump for Malaysia's Gaia Eats to Yeyo yogurt landing in 100 Ole stores across China, Lever Foundation's 2024 bets on Asian alternative protein startups are already paying off.

Rainbow Digital Commercial, China's largest supermarket chain to make the pledge, is going fully cage-free across 116 locations, joined by 31 independent bakeries and restaurants shifting 575,000 hens out of caged systems.

Dossen and Orange Hotels are going big on plant-based dining, with Orange Hotels setting a jaw-dropping 70% plant-based target across 750 locations, together shifting an estimated 25 million meals annually away from meat.

After removing caged eggs from 90% of its Korean properties over three years, Accor Hotels is crossing the finish line with a full 100% cage-free commitment nationwide by 2025.

Lever China's new partnership with a government-affiliated institute is putting plant-based foods at the heart of China's hotel sustainability certification standards, paving the way for industry-wide adoption across the country.